Mzumbe University Library Header

Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller

By: Material type: TextTextPublication details: Upper Saddler River: Pearson, c2008.Edition: 3rd edDescription: xxi, 692p. : ills. (some col.) 25cmISBN:
  • 13 978 0 13 188859 3
  • 10 0 13 188859 5
Subject(s): DDC classification:
  • 658.827 KEL
Tags from this library: No tags from this library for this title.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Call number Copy number Status Barcode
Book Mzumbe University-Tegeta Center Library Mzumbe University-Tegeta Center Library 658.827 KEL (Browse shelf(Opens below)) 1 Available T0001685
Total holds: 0

Includes index

There are no comments on this title.

to post a comment.
Share