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Strategic brand management (Record no. 13341)

MARC details
000 -LEADER
fixed length control field 00672nam a22002177a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 13 978 0 13 188859 3
Terms of availability Tsh.70,000/=
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 10 0 13 188859 5
040 ## - CATALOGING SOURCE
Original cataloging agency Tegeta- DCC Libary
Language of cataloging English
Description conventions AACR2
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 KEL
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Keller, Kevin Lane
245 ## - TITLE STATEMENT
Title Strategic brand management
Sub Title : building, measuring and managing brand equity
Statement of responsibility, etc / Kevin Lane Keller
250 ## - Edition Statement
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Upper Saddler River:
Name of publisher Pearson,
Year of publication c2008.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxi, 692p. :
Other physical details ills. (some col.)
Dimensions 25cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Brand Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Brand Name
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Product Branding
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Accession Number Copy number Price effective from Koha item type
        Mzumbe University-Tegeta Center Library Mzumbe University-Tegeta Center Library 03/09/2012 School of Business 658.827 KEL T0001685 1 07/08/2026 Book