Normal view MARC view ISBD view

Strategic brand management : building, measuring and managing brand equity

Keller, Kevin Lane

Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller - 3rd ed. - Upper Saddler River: Pearson, c2008. - xxi, 692p. : ills. (some col.) 25cm.

Includes index

ISBN: 13 978 0 13 188859 3 Tsh.70,000/= 10 0 13 188859 5

Subjects--Topical Terms:
Brand Management
Brand Name
Product Branding

Dewey Class. No.: 658.827 KEL

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core ISBD MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)