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Global marketing management changes, new challenges and strategies/ Kiefer Lee and Steve carter

By: Material type: TextTextPublication details: United Kingdom : Oxford university press, c 2012.Edition: 3rd edDescription: xxiv, 578 p. : col. ill. ; 29 cmISBN:
  • 9780199609703
Subject(s): DDC classification:
  • 658.84 LEE
Summary: Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment
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Item type Current library Home library Call number Copy number Status Barcode
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.84 LEE (Browse shelf(Opens below)) 1 Available 0087167
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Includes bibliographical references and index (p. 563-578)

Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment

eng.

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