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Essentials of consumer behavior : an applied approach / Debra L. Stephens

By: Material type: TextTextPublication details: New York : Routledge, c 2023.Edition: 2nd edDescription: viii, 215p. : col. ill. ; 23 cmISBN:
  • 9780367426866
  • 9780367426880
Subject(s): DDC classification:
  • 658.8342 STE
Summary: This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach.
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Holdings
Item type Current library Home library Call number Copy number Status Barcode
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.8342 STE (Browse shelf(Opens below)) 1 Available 0087195
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.8342 STE (Browse shelf(Opens below)) 2 Available 0087248
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.8342 STE (Browse shelf(Opens below)) 3 Available 0087249
Total holds: 0

Includes references p. (207-209) and index

This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach.

eng.

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