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Communication theories: origins, methods, and uses in the mass media / Werner J. Severin and James W. Tankard

By: Contributor(s): Material type: TextTextPublication details: Harlow, Essex : Pearson, c2014.Edition: 5th ed. : New international edDescription: xv, 411p. : ill. ; 27 cmISBN:
  • 9781292042855
Subject(s): DDC classification:
  • 302.23 SEV
Summary: This comprehensive and readable text applies communication theories to the mass media with an abundance of current examples from journalism, broadcasting, advertising and public relations to make concepts clear to students. The new edition of Communication Theories addresses the ongoing changes in the mass communication field and the new developments in mass communication theory that are occurring as we move into the new millennium. A new chapter on cyber communication (Chapter 17) offers unique coverage of this critical new medium and an extensively rewritten chapter on media chains and cong.
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Item type Current library Home library Call number Copy number Status Barcode
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 302.23 SEV (Browse shelf(Opens below)) 1 Available 0087683
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 302.23 SEV (Browse shelf(Opens below)) 2 Available 0087684
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 302.23 SEV (Browse shelf(Opens below)) 3 Available 0087685
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Includes references (p.401-411).

This comprehensive and readable text applies communication theories to the mass media with an abundance of current examples from journalism, broadcasting, advertising and public relations to make concepts clear to students. The new edition of Communication Theories addresses the ongoing changes in the mass communication field and the new developments in mass communication theory that are occurring as we move into the new millennium. A new chapter on cyber communication (Chapter 17) offers unique coverage of this critical new medium and an extensively rewritten chapter on media chains and cong.

eng.

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