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Empowering the customer : the citizen in public sector reform / Victor Ayeni. by Series: Managing the public service strategies for improvement series ; no. 13
Material type: Text Text
Publication details: London : Commonwealth Secretariat, 2000
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 352 AYE, ...

3.
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Achieving service excellence : strategies for healthcare /edited by Myron D. Fottler, Robert C. Ford, Cherrill P. Heaton, Anthony R. Kovner and Duncan Neuhauser by
Material type: Text Text
Publication details: New Delhi: Pentagon Press, 2006
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 362.1068 FOT, ...

4.
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The loyalty effect : the hidden force behind growth, profits, and lasting value / Frederick F. Reichheld and Thomas Teal. by
Material type: Text Text
Publication details: Boston, Mass. : Harvard Business School Press, c1996
Online resources:
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.4 REI.

5.
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Relationship marketing : management of customer relationships / Manfred Bruhn. by
Material type: Text Text
Language: English
Publication details: Harlow, England ; New York : Pearson Education/Financial Times, c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.812 BRU.

6.
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Principles of marketing / Philip Kotler, Gary Armstrong by
Edition: 12th ed.
Material type: Text Text
Publication details: New Delhi : Prentice Hall, ©2008
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.8 KOT, ...

7.
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Principles of marketing / Philip Kotler and Gary Armstrong by
Edition: 10th ed.
Material type: Text Text
Publication details: New Delhi : Prentice Hall of India., ©2004
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KOT.

8.
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Principles of marketing / Philip Kotler and Gary Armstrong. by
Edition: 9th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2001
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KOT.

9.
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CRM at the speed of light : social CRM strategies, tools, and techniques for engaging your customers / Paul Greenberg. by
Edition: 4th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c2010
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.812 GRE.

10.
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Defying the limits : reaching new heights in customer relationship management / Montgomery Research, Inc. and Andersen Consulting by
Material type: Text Text
Publication details: San Francisco : Montgomery Research, Inc., c2000
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.812 DEF.

11.
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Principles of marketing / Philip Kotler and Gary Armstrong by
Edition: 3rd ed.
Material type: Text Text
Publication details: New Delhi : Prentice Hall of India., ©2012
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KOT.

12.
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Marketing / A customer-centric approach Montrose S. Sommers and James G. Barnes by
Material type: Text Text
Publication details: Toronto : McGraw -hill , c2007
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 SOM.

13.
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Principles of marketing / Philip, Kotler, Gary Armstrong, John Sounders, and Veronica Wong by
Edition: 2nd ed. Second European edition
Material type: Text Text
Publication details: Prentice-Hall Europe : London, c1999
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 PRI.

14.
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The freedom economy : gaining the M-commerce edge in the era of the wireless Internet / Peter Keen, Ron Mackintosh. by
Material type: Text Text
Publication details: Berkeley, Calif., U.S.A. : Osborne/McGraw-Hill, c2001
Other title:
  • Gaining the M-commerce edge in the era of the wireless Internet
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 330 KEE.

15.
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Customer centricity : focus on the right customers for strategic advantage / Peter Fader. by Series: Wharton Executive Essentials
Edition: 3rd ed.
Material type: Text Text
Publication details: Pennsylvania : Wharton School Press, 2020
Availability: Items available for loan: Mzumbe University Tanga Campus College (3)Location, call number: 658.812 FAD, ...

16.
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Customer relationship management: Samit Chakravorti . a global approach / by
Material type: Text Text
Publication details: Los Angeles : SAGE, c 2023
Availability: Items available for loan: Mzumbe University Tanga Campus College (3)Location, call number: 658.812 CHA, ...

17.
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Meeting customer needs /Ian Smith by
Edition: 3rd ed.
Material type: Text Text
Publication details: Oxford: Elsevier Butterworth-Heinemann, c 2003
Availability: Items available for loan: Mzumbe University Tanga Campus College (1)Location, call number: 658.812 SMI.

18.
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Adoption and implementation of al in customer relationship management/ edited by Surabhi Singh by
Material type: Text Text
Publication details: Hershey: IGI Global., c2022
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.812 ADO, ...

19.
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Customer-centric marketing : build relationships, create advocates and influence your customers / Aldo Cundari. by
Material type: Text Text
Publication details: New Jersey: Wiley., c2015
Availability: Items available for loan: Mzumbe University Tanga Campus College (5)Location, call number: 658..812 CUN, ...

20.
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The customer centricity playbook : implement a winning strategy driven by customer lifetime value Peter S. Fader (Author) Sarah Toms (Author) by
Material type: Text Text
Publication details: Philadelphia : Wharton Digital Press, C. 2018
Availability: Items available for loan: Mzumbe University Tanga Campus College (3)Location, call number: 658.8121 FAD, ...