Meeting customer needs /Ian Smith

By:

SMITH, I. (Author)

Material type: Text

TextPublication details: Oxford: Elsevier Butterworth-Heinemann, c 2003.Edition: 3rd edDescription: xiii, 218 p. : ill. ; 25 cmISBN:

9780750659840

Subject(s):

DDC classification:

658.812 SMI

Contents:

1. First, know yourself 2. Customers : who do they think they are? 3. The route to your customers 4. Competitors and how to make the most of them 5. Starting the planning process : where do you want to be? 6. Marketing : the tools for understanding and analysing 7. Marketing : conversing with customers 8. Marketing : measuring all that is important 9. Virtuous cycles 10. Revisiting your plans

Summary: This book is designed to provide the underpinning knowledge and understanding required for any competency-based management course

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.812 SMI (Browse shelf(Opens below))	1	Available	0087198

Total holds: 0

Includes index p. 213 - 218

1. First, know yourself
2. Customers : who do they think they are?
3. The route to your customers
4. Competitors and how to make the most of them
5. Starting the planning process : where do you want to be?
6. Marketing : the tools for understanding and analysing
7. Marketing : conversing with customers
8. Marketing : measuring all that is important
9. Virtuous cycles
10. Revisiting your plans

This book is designed to provide the underpinning knowledge and understanding required for any competency-based management course

eng.

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