Meeting customer needs (Record no. 11007)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01158nam a2200241 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780750659840 |
| Terms of availability | TZS 169,845/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 SMI |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | SMITH, I. (Author) |
| 245 ## - TITLE STATEMENT | |
| Title | Meeting customer needs |
| Statement of responsibility, etc | /Ian Smith |
| 250 ## - Edition Statement | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Oxford: |
| Name of publisher | Elsevier Butterworth-Heinemann, |
| Year of publication | c 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiii, 218 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index p. 213 - 218 |
| 505 ## - Formatted Contents | |
| Formatted contents note | 1. First, know yourself<br/>2. Customers : who do they think they are?<br/>3. The route to your customers<br/>4. Competitors and how to make the most of them<br/>5. Starting the planning process : where do you want to be?<br/>6. Marketing : the tools for understanding and analysing<br/>7. Marketing : conversing with customers<br/>8. Marketing : measuring all that is important<br/>9. Virtuous cycles<br/>10. Revisiting your plans |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This book is designed to provide the underpinning knowledge and understanding required for any competency-based management course |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Customer services |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Customer relations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 22/01/2025 | MAK Solution | 658.812 SMI | 0087198 | 1 | 18/06/2025 | Book |