Meeting customer needs
SMITH, I. (Author)
Meeting customer needs /Ian Smith - 3rd ed. - Oxford: Elsevier Butterworth-Heinemann, c 2003. - xiii, 218 p. : ill. ; 25 cm.
Includes index p. 213 - 218
1. First, know yourself
2. Customers : who do they think they are?
3. The route to your customers
4. Competitors and how to make the most of them
5. Starting the planning process : where do you want to be?
6. Marketing : the tools for understanding and analysing
7. Marketing : conversing with customers
8. Marketing : measuring all that is important
9. Virtuous cycles
10. Revisiting your plans
This book is designed to provide the underpinning knowledge and understanding required for any competency-based management course
eng.
9780750659840 TZS 169,845/=
Customer services
Customer relations
Marketing
658.812 SMI
Meeting customer needs /Ian Smith - 3rd ed. - Oxford: Elsevier Butterworth-Heinemann, c 2003. - xiii, 218 p. : ill. ; 25 cm.
Includes index p. 213 - 218
1. First, know yourself
2. Customers : who do they think they are?
3. The route to your customers
4. Competitors and how to make the most of them
5. Starting the planning process : where do you want to be?
6. Marketing : the tools for understanding and analysing
7. Marketing : conversing with customers
8. Marketing : measuring all that is important
9. Virtuous cycles
10. Revisiting your plans
This book is designed to provide the underpinning knowledge and understanding required for any competency-based management course
eng.
9780750659840 TZS 169,845/=
Customer services
Customer relations
Marketing
658.812 SMI