Managerial economics : foundations of business analysis and strategy / Christopher R. Thomas
Material type:
TextPublication details: New York : McGraw-Hill, c2024.Edition: 14th edDescription: xxvi, 754p. : ill. (some col.) ; 25 cmISBN: - 9781266233975
- 330.1 THO
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 330.1 THO (Browse shelf(Opens below)) | 1 | Available | 0087129 |
Includes index.
CHAPTER 1: Managers, Profits, and Markets CHAPTER 2: Demand, Supply, and Market Equilibrium CHAPTER 3: Marginal Analysis for Optimal Decisions CHAPTER 4: Basic Estimation Techniques CHAPTER 5: Theory of Consumer Behavior CHAPTER 6: Elasticity and Demand CHAPTER 7: Demand Estimation and Forecasting Online Appendix 1: Estimating and Forecasting Industry Demand for Price-Taking Firms CHAPTER 8: Production and Cost in the Short Run CHAPTER 9: Production and Cost in the Long Run CHAPTER 10: Production and Cost Estimation Online Appendix 2: Linear Programming CHAPTER 11: Managerial Decisions in Competitive Markets Online Appendix 3: Producer Surplus and Economic Rent CHAPTER 12: Managerial Decisions for Firms with Market Power CHAPTER 13: Strategic Decision Making in Oligopoly Markets CHAPTER 14: Advanced Pricing Techniques Online Appendix 4: Pricing Multiple Products Related in Production CHAPTER 15: Decisions under Risk and Uncertainty CHAPTER 16: Government Regulation of Business Web Chapter 1: The Investment Decision
eng.
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