Marketing research G. C. Beri
Material type:
TextPublication details: New Delhi : Tata McGraw-Hill, c2000.Edition: 3rd edDescription: xv, 474 p. ill. 24 cmISBN: - 9780074635353
- 658.83 BER
Contents:
Part 1: Introduction and basic concepts
Part 2: Data collection, sampling and interviewing
Part 3: Data processing, analysis and reporting
Part 4: Selected applications of marketing research
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Dar es Salaam Campus Library | Mzumbe University Dar es Salaam Campus Library | 658.83 BER (Browse shelf(Opens below)) | 1 | Available | U0005735 | |
| Book | Mzumbe University Dar es Salaam Campus Library | Mzumbe University Dar es Salaam Campus Library | 658.83 BER (Browse shelf(Opens below)) | 2 | Available | U0005736 | |
| Book | Mzumbe University Dar es Salaam Campus Library | Mzumbe University Dar es Salaam Campus Library | 658.83 BER (Browse shelf(Opens below)) | 3 | Available | U0005737 | |
| Book | Mzumbe University Dar es Salaam Campus Library | Mzumbe University Dar es Salaam Campus Library | 658.83 BER (Browse shelf(Opens below)) | 4 | Available | U0005738 | |
| Book | Mzumbe University Dar es Salaam Campus Library | Mzumbe University Dar es Salaam Campus Library | 658.83 BER (Browse shelf(Opens below)) | 5 | Available | U0005739 |
Total holds: 0
Includes bibliography and index.
Part 1: Introduction and basic concepts
Part 2: Data collection, sampling and interviewing
Part 3: Data processing, analysis and reporting
Part 4: Selected applications of marketing research
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