Essentials of marketing research /
Hair, Joseph F., (University of South Alabama)
Essentials of marketing research / Joseph F. Hair, Jr.(Author), David J. Ortinau (Author), Dana E. Harrison (Author) - Sixth edition. - xx, 428 pages : color illustrations ; 26 cm
Includes bibliographical references and index.
"We have prepared this edition with great optimism and excitement. We live in a global, highly competitive, rapidly changing world that increasingly is influenced by information technology, social media, artificial intelligence, visualization software, and many other recent developments"--
9781265217181 TZS 110,697/= 9781265788049
Marketing research.
Marketing survey
658.83
Essentials of marketing research / Joseph F. Hair, Jr.(Author), David J. Ortinau (Author), Dana E. Harrison (Author) - Sixth edition. - xx, 428 pages : color illustrations ; 26 cm
Includes bibliographical references and index.
"We have prepared this edition with great optimism and excitement. We live in a global, highly competitive, rapidly changing world that increasingly is influenced by information technology, social media, artificial intelligence, visualization software, and many other recent developments"--
9781265217181 TZS 110,697/= 9781265788049
Marketing research.
Marketing survey
658.83