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Essentials of marketing research / Joseph F. Hair, Jr.(Author), David J. Ortinau (Author), Dana E. Harrison (Author)

By: Contributor(s): Material type: TextTextEdition: Sixth editionDescription: xx, 428 pages : color illustrations ; 26 cmISBN:
  • 9781265217181
  • 9781265788049
Subject(s): DDC classification:
  • 658.83
Summary: "We have prepared this edition with great optimism and excitement. We live in a global, highly competitive, rapidly changing world that increasingly is influenced by information technology, social media, artificial intelligence, visualization software, and many other recent developments"--
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Item type Current library Home library Call number Copy number Status Barcode
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.83 HAI (Browse shelf(Opens below)) 1 Available 0087185
Total holds: 0

Includes bibliographical references and index.

"We have prepared this edition with great optimism and excitement. We live in a global, highly competitive, rapidly changing world that increasingly is influenced by information technology, social media, artificial intelligence, visualization software, and many other recent developments"--

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