Essentials of marketing research / (Record no. 10851)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01099cam a2200229 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781265217181 |
| Terms of availability | TZS 110,697/= |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781265788049 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR2 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Hair, Joseph F., (University of South Alabama) |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing research / |
| Statement of responsibility, etc | Joseph F. Hair, Jr.(Author), David J. Ortinau (Author), Dana E. Harrison (Author) |
| 250 ## - Edition Statement | |
| Edition statement | Sixth edition. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xx, 428 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 26 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "We have prepared this edition with great optimism and excitement. We live in a global, highly competitive, rapidly changing world that increasingly is influenced by information technology, social media, artificial intelligence, visualization software, and many other recent developments"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing survey |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ortinau, David J., |
| Titles and other words associated with a name | University of South Florida |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Harrison, Dana E., |
| Titles and other words associated with a name | East Tennessee State University. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 22/01/2025 | Mak Solution | 658.83 HAI | 0087185 | 1 | 13/05/2025 | Book |