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Strategic brand management : building, measuring and managing brand equity

Keller, Kevin Lane

Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller - 2nd ed. - Upper Saddle River: Prentice Hall, c2003. - xxvi, 788p. : ills. ; 24cm.

Includes index

ISBN: 0 13 110583 3 Tsh.70,000/=

Subjects--Topical Terms:
Brand Management
Brand Building

Dewey Class. No.: 658.827 KEL

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