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Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller

By: Material type: TextTextPublication details: Upper Saddle River: Prentice Hall, c2003.Edition: 2nd edDescription: xxvi, 788p. : ills. ; 24cmISBN:
  • 0 13 110583 3
Subject(s): DDC classification:
  • 658.827 KEL
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Item type Current library Home library Call number Copy number Status Barcode
Book Mzumbe University-Tegeta Center Library Mzumbe University-Tegeta Center Library 658.827 KEL (Browse shelf(Opens below)) 1 Available T0001684
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Includes index

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