Strategic brand management (Record no. 13342)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00600nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0 13 110583 3 |
| Terms of availability | Tsh.70,000/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Tegeta- DCC Library |
| Language of cataloging | English |
| Description conventions | AACR2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 KEL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Keller, Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management |
| Sub Title | : building, measuring and managing brand equity |
| Statement of responsibility, etc | / Kevin Lane Keller |
| 250 ## - Edition Statement | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Upper Saddle River: |
| Name of publisher | Prentice Hall, |
| Year of publication | c2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvi, 788p. : |
| Other physical details | ills. ; |
| Dimensions | 24cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand Building |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University-Tegeta Center Library | Mzumbe University-Tegeta Center Library | 01/01/2021 | School of Business | 658.827 KEL | T0001684 | 1 | 07/08/2026 | Book |