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International marketing /Michael R. Czinkota (Author), Ilkka A. Ronkainen (Author) and Annie Peng Cui (Author)

By: Contributor(s): Material type: TextTextPublication details: Boston : Cengage, c 2023.Edition: 11th edDescription: xxix, 604 p. : col. ill.; 28 cmISBN:
  • 9780357445129
  • 0357445120
Subject(s): DDC classification:
  • 658.84 CIZ
Contents:
Part I: THE INTERNATIONAL MARKETING ENVIRONMENT.1: Global Environmental Drivers.2: International Trade Frameworks and Policy.3: The Role of Culture.4: The Economic Environment.5: The Political and Legal Environment.Part II: FINDING GLOBAL CUSTOMERS.6: Consumer, Industrial, and Government Markets.7: Strategic Planning.8: Analyzing People and Markets.9: Market Entry and Expansion.10: Marketing Organization, Implementation, and Control.Part III: THE GLOBAL MARKETING MIX.11: Product Management and Global Brands.12: Global Marketing of Services.13: Advertising, Promotion, and Sales.14: Pricing Strategies and Tactics.15: Global Distribution and Logistics.Pare IV: LEADERSHIP IN GLOBAL MARKETING.16: Social Networks and Communication.17: Leadership, Corporate Social Responsibility, and Sustainability.18: New Directions and Challenges.Appendix: Finding Your Calling: Jobs and Careers in International Marketing.
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Item type Current library Home library Call number Copy number Status Barcode
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.84 CZI (Browse shelf(Opens below)) 1 Available 0087343
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.84 CZI (Browse shelf(Opens below)) 2 Available 0087344
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.84 CZI (Browse shelf(Opens below)) 3 Available 0087345
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.84 CZI (Browse shelf(Opens below)) 4 Available 0087138
Total holds: 0

Includes index (p.585 - p. 604).

Part I: THE INTERNATIONAL MARKETING ENVIRONMENT.1: Global Environmental Drivers.2: International Trade Frameworks and Policy.3: The Role of Culture.4: The Economic Environment.5: The Political and Legal Environment.Part II: FINDING GLOBAL CUSTOMERS.6: Consumer, Industrial, and Government Markets.7: Strategic Planning.8: Analyzing People and Markets.9: Market Entry and Expansion.10: Marketing Organization, Implementation, and Control.Part III: THE GLOBAL MARKETING MIX.11: Product Management and Global Brands.12: Global Marketing of Services.13: Advertising, Promotion, and Sales.14: Pricing Strategies and Tactics.15: Global Distribution and Logistics.Pare IV: LEADERSHIP IN GLOBAL MARKETING.16: Social Networks and Communication.17: Leadership, Corporate Social Responsibility, and Sustainability.18: New Directions and Challenges.Appendix: Finding Your Calling: Jobs and Careers in International Marketing.

eng.

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