Marketing research essentials / Carl, Jr McDaniel and Roger Gates

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TextPublication details: Brantford : John Wiley & Sons Inc, c 2018.Description: xvi, 596p. : ill. ; 27 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.83McD (Browse shelf(Opens below))	1	Available	0087204

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Previous	658.404RWE Project planning and appraisal : concepts approches and methods/	658.404RWE Project planning and appraisal : concepts approches and methods/	658.72MYE Lean and technology : working hand in hand to enable and energize your global supply chain	658.83McD Marketing research essentials	658.87LEV Retailing management /	658.8LOV Service marketing : People, Technology, Strategy /	658 ALL Management and organization	Next

Includes index.

eng.

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