The effortless experience : conquering the new battleground for customer loyalty / Matthew Dixon, Nick Toman and Rick Delisi

By:

DIXON, M

Material type: Text

TextPublication details: New York : Portfolio, c 2013Description: xi,237p. : ill. ; 23 cmISBN:

9780241003305

Subject(s):

DDC classification:

658.812 DIX

Summary: Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty

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Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.812 DIX (Browse shelf(Opens below))	1	Available	0087350
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.812 DIX (Browse shelf(Opens below))	2	Available	0087351
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.812 DIX (Browse shelf(Opens below))	3	Available	0087352
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.812 DIX (Browse shelf(Opens below))	4	Available	0087353
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.812 DIX (Browse shelf(Opens below))	5	Available	0087354

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Previous	658.812 DEF Defying the limits : reaching new heights in customer relationship management	658.812 DIX The effortless experience : conquering the new battleground for customer loyalty	658.812 DIX The effortless experience : conquering the new battleground for customer loyalty	658.812 DIX The effortless experience : conquering the new battleground for customer loyalty	658.812 DIX The effortless experience : conquering the new battleground for customer loyalty	658.812 DIX The effortless experience : conquering the new battleground for customer loyalty	658.812 EGA Relationship marketing : exploring relational strategies in marketing	Next

Includes references and index

Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty

eng.

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