International marketing/ Pervez N. Ghauri and Philip Cateora

By:

Ghauri, Pervez N

Contributor(s):

Cateora,Philip

Material type: Text

TextPublication details: New York: McGraw-Hill Higher Education, c2014..Edition: 4th edDescription: xxvii, 635 p.: ill.; 26cmISBN:

9780077148157

Subject(s):

DDC classification:

658.8 GHA

Summary: This introduction to international marketing reflects the most recent developments in today's dynamic business environment. Contemporary, engaging, and accessible, it is essential reading for the aspiring practitioner

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	658.8 GHA (Browse shelf(Opens below))	1	Available	005271
Book	Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	658.8 GHA (Browse shelf(Opens below))	2	Available	005272
Book	Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	658.8 GHA (Browse shelf(Opens below))	3	Available	005274

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Includes index

This introduction to international marketing reflects the most recent developments in today's dynamic business environment. Contemporary, engaging, and accessible, it is essential reading for the aspiring practitioner

eng.

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