Marketing/ Dhruv Grewal and Michael Levy.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2010.Edition: 2nd edDescription: xxxv, 683 p. : ill. (chiefly col.) ; 29cmISBN: - 9780073380957
- 658.8 GRE
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | Mzumbe University-Mbeya Campus Library | Mzumbe University-Mbeya Campus Library | 658.8 GRE (Browse shelf(Opens below)) | 1 | Available | 005705 |
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| 658.8 GRE Marketing / | 658.8 GRE Marketing / | 658.8 GRE Marketing/ | 658.8 GRE Marketing/ | 658.8 GUP Case studies in marketing management / | 658.8 HAI Marketing research : within a changing information environment / | 658.8 HAI Marketing research : within a changing information environment / |
Includes bibliographical references (p. 625-656) and indexes.
eng.
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