Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John Tanner.

By:

Dwyer, F. Robert

Contributor(s):

Tanner, John F

Material type: Text

TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, 1999.Description: xxix, 670 p. : ill. (some col.) ; 27 cmISBN:

0256221332
9780256221336

Subject(s):

DDC classification:

658.8 DWY

Contents:

Part 1: Business markets and business marketing Part 2: Foundation for creating value Part 3: Business marketing programming Part 4: Investing for values in customers and yourself

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Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Dar es Salaam Campus Library	Mzumbe University Dar es Salaam Campus Library	658.8 DWY (Browse shelf(Opens below))	1	Available	U0005442

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Includes bibliographical references (p. 649-656) and index.

Part 1: Business markets and business marketing
Part 2: Foundation for creating value
Part 3: Business marketing programming
Part 4: Investing for values in customers and yourself

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