Marketing research G. C. Beri

By:

Beri, G. C

Material type: Text

TextPublication details: New Delhi : Tata McGraw-Hill, c2000.Edition: 3rd edDescription: xv, 474 p. ill. 24 cmISBN:

9780074635353

Subject(s):

DDC classification:

658.83 BER

Contents:

Part 1: Introduction and basic concepts Part 2: Data collection, sampling and interviewing Part 3: Data processing, analysis and reporting Part 4: Selected applications of marketing research

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Dar es Salaam Campus Library	Mzumbe University Dar es Salaam Campus Library	658.83 BER (Browse shelf(Opens below))	1	Available	U0005735
Book	Mzumbe University Dar es Salaam Campus Library	Mzumbe University Dar es Salaam Campus Library	658.83 BER (Browse shelf(Opens below))	2	Available	U0005736
Book	Mzumbe University Dar es Salaam Campus Library	Mzumbe University Dar es Salaam Campus Library	658.83 BER (Browse shelf(Opens below))	3	Available	U0005737
Book	Mzumbe University Dar es Salaam Campus Library	Mzumbe University Dar es Salaam Campus Library	658.83 BER (Browse shelf(Opens below))	4	Available	U0005738
Book	Mzumbe University Dar es Salaam Campus Library	Mzumbe University Dar es Salaam Campus Library	658.83 BER (Browse shelf(Opens below))	5	Available	U0005739

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Includes bibliography and index.

Part 1: Introduction and basic concepts
Part 2: Data collection, sampling and interviewing
Part 3: Data processing, analysis and reporting
Part 4: Selected applications of marketing research

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