Market-based management : strategies for growing customer value and profitability / Roger J. Best

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TextPublication details: Upper Saddle River: Pearson Education International, c2004Edition: 3rd edDescription: xix,401p. : ills. ; 25cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University-Tegeta Center Library	Mzumbe University-Tegeta Center Library	658.8 BES (Browse shelf(Opens below))	1	Available	T0001527

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Previous	658.72 RUS Procurement risk : a short guide to	658.7201 SUS Sustainable procurement : a thematic review on sustainable procurement in higher education	658.8 AND Business market management : understanding, creating and delivering value	658.8 BES Market-based management : strategies for growing customer value and profitability	658.8 BRU Relationship marketing : management of customer relationships	658.8 EGA Relationship marketing : exploring relational strategies in marketing	658.8 HAT The Definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives	Next

Includes index

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