Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon and E. Jerome McCarthy

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TextPublication details: Boston: McGraw-Hill, c2008Edition: 11th edDescription: xxxvi, 593p. : ills. (some col.) 28cmISBN:

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Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University-Tegeta Center Library	Mzumbe University-Tegeta Center Library	658.8 PER (Browse shelf(Opens below))	1	Available	T0001680
Book	Mzumbe University-Tegeta Center Library	Mzumbe University-Tegeta Center Library	658.8 PER (Browse shelf(Opens below))	2	Available	T0001681

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Includes index

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