Marketing management : an overview / Dale M. Lewison

By:

Lewison, Dale M

Material type: Text

9780030981531

Subject(s):

DDC classification:

658.8 LEW

Contents:

Part I: Marketing Management. Part II: Marketing Planning. Part III: Marketing Situations. Part IV: Marketing Decisions. Part V: Marketing Actions. Part VI: Marketing Issues.

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8 LEW (Browse shelf(Opens below))	1	Available	0058329

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Previous	658.8 LAZ Marketing management : foundations and practices /	658.8 LAZ Marketing management : foundations and practices /	658.8 LEV Marketing the training function /	658.8 LEW Marketing management : an overview	658.8 LEW Retailing /	658.8 LEW Retailing /	658.8 LIL Marketing models	Next

Includes index

Part I: Marketing Management. Part II: Marketing Planning. Part III: Marketing Situations. Part IV: Marketing Decisions. Part V: Marketing Actions. Part VI: Marketing Issues.

eng

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