Cases in advertising and communications management / Stephen A. Greyser.

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TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1981.Edition: 2nd edDescription: xviii, 644 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	659.1 GRE (Browse shelf(Opens below))	1	Available	0035379

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Previous	659.1 DIC Handbook of consumer motivations : the psychology of the world of objects	659.1 DUN International handbook of advertising.	659.1 GLO Advertising in modern life /	659.1 GRE Cases in advertising and communications management /	659.1 LOV Assessing the effectiveness of advertising /	659.1 NIC Advertising: its purpose, principles and practice/	659.1 PEE Management of international advertising : a marketing approach /	Next

Includes index.

eng.

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