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	1.	Image from Amazon.com Image from Coce	Understanding brands : creating success / Peter Cheverton by Cherton, Peter Series: The Sunday Times Material type: Text Publication details: New Delhi : Kogan page, c2006 Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.827 CHE. Place hold Save to lists Add to cart (remove)
	2.	Image from Amazon.com Image from Coce	Integrated advertising, promotion, and marketing communications / Kenneth, E. Clow and Donald Baack by Clow, Kenneth E Baak, Donald ( Author) Edition: 9th ed. Global Edition Material type: Text Publication details: Harlow : Pearson, c 2022 Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 CLO. Mzumbe University Tanga Campus College (3)Location, call number: 659.1 CLO, ... Place hold Save to lists Add to cart (remove)
	3.	Image from Amazon.com Image from Coce	Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller and Vanitha Swaminathan by KELLER, K.L (Author) SWAMINATHAN, V. (Author) Edition: 5th ed. Global edition. Material type: Text Publication details: Harlow: Pearson Education Limited, c 2020 Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: REF 658.827 KEL, ... Place hold Save to lists Add to cart (remove)
	4.		Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller by Keller, Kevin Lane Edition: 3rd ed. Material type: Text Publication details: Upper Saddler River: Pearson, c2008 Availability: Items available for loan: Mzumbe University-Tegeta Center Library (1)Location, call number: 658.827 KEL. Place hold Save to lists Add to cart (remove)
	5.	Image from Amazon.com Image from Coce	Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller by Keller, Kevin Lane Edition: 2nd ed. Material type: Text Publication details: Upper Saddle River: Prentice Hall, c2003 Availability: Items available for loan: Mzumbe University-Tegeta Center Library (1)Location, call number: 658.827 KEL. Place hold Save to lists Add to cart (remove)