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	1.	Image from Amazon.com Image from Coce	Brands, trademarks, and advertising / Rodney D. Ryder. by Ryder, Rodney D Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : LexisNexis Butterworths, 2003 Availability: Items available for loan: Mzumbe University Main Campus Library (5)Location, call number: 346.048 RYD, ... Place hold Save to lists Add to cart (remove)
	2.	Image from Amazon.com Image from Coce	Strategic brand management : a European perspective / Kevin Lane Keller, Tony Aperia, Mats Georgson. by Keller, Kevin Lane Apéria, Tony Georgson, Mats Material type: Text Publication details: Harlow, England ; New York : Prentice Hall Financial Times, 2008 Online resources: Click here to access online Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.827 KEL, ... Place hold Save to lists Add to cart (remove)
	3.	Image from Amazon.com Image from Coce	Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller by Keller, Kevin Lane Edition: 3rd ed. Material type: Text Publication details: New Delhi : Prentice Hall., c2008 Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.4012 KEL. Place hold Save to lists Add to cart (remove)
	4.	Image from Amazon.com Image from Coce	Global brand strategy : Unlocking brand potential across countries, cultures & markets / Sicco Van Gelder by Van Gelder, Sicco Material type: Text Publication details: New Delhi : Kogan Page, c2004 Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.827 GEL, ... Place hold Save to lists Add to cart (remove)
	5.	Image from Amazon.com Image from Coce	Building brand identity : a strategy for success in a hostile marketplace / Lynn B. Upshaw. by Upshaw, Lynn B Series: [New directions in business] Material type: Text Publication details: New York : J. Wiley, c1995 Online resources: Click here to access online Click here to access online Click here to access online Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 UPS, ... Place hold Save to lists Add to cart (remove)
	6.	Image from Amazon.com Image from Coce	Strategic brand management : a European perspective / Kevin Lane Keller, Tony Apéria, Mats Georgson. by Keller, Kevin Lane Apéria, Tony Georgson, Mats Edition: 2nd ed. Material type: Text Publication details: Harlow, England : New York : Financial Times/Prentice Hall, c2012 Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.827 KEL, ... Place hold Save to lists Add to cart (remove)
	7.	Image from Amazon.com Image from Coce	Brand management / edited by Francesca Dall'Olmo Riley. by Riley, Francesca Dall'Olmo Series: SAGE library of marketing Material type: Text Publication details: Los Angeles : SAGE, 2010 Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.82722 BRA, ... Place hold Save to lists Add to cart (remove)
	8.	Image from Amazon.com Image from Coce	Understanding brands / Peter Cheverton. by Cheverton, Peter Series: Creating success Material type: Text Publication details: London ; Philadelphia : Kogan Page, 2006 Online resources: Click here to access online Click here to access online Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.827 CHE. Place hold Save to lists Add to cart (remove)
	9.	Image from Amazon.com Image from Coce	Brand management : mastering research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre by HEDING, T KNUDTZEN, C.F BJERRE, M Edition: 3rd ed. Material type: Text Publication details: London Routledge, Taylor & Francis Group : c 2020 Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.82722 HED. Place hold Save to lists Add to cart (remove)
	10.	Image from Amazon.com Image from Coce	Advertising media planning : a brand management approach /Larry D. Kelley (Author), Kim Bartel Sheehan, Lisa Dobias, David E. Koranda and Donald W. Jugenheimer by KELLEY, L.D (Author) SHEEHAN, K.M (Author) DOBIAS,L. (Author) KORANDA, D.E (Author) JUGENHEIMER, D.W (Author) Edition: 5th ed. Material type: Text Publication details: New York: Routledge, Taylor & Francis Group, c 2023 Availability: Items available for loan: Mzumbe University Tanga Campus College (4)Location, call number: 659.11 ADV, ... Place hold Save to lists Add to cart (remove)
	11.	Image from Amazon.com Image from Coce	Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller and Vanitha Swaminathan by KELLER, K.L (Author) SWAMINATHAN, V. (Author) Edition: 5th ed. Global edition. Material type: Text Publication details: Harlow: Pearson Education Limited, c 2020 Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: REF 658.827 KEL, ... Place hold Save to lists Add to cart (remove)
	12.		Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller by Keller, Kevin Lane Edition: 3rd ed. Material type: Text Publication details: Upper Saddler River: Pearson, c2008 Availability: Items available for loan: Mzumbe University-Tegeta Center Library (1)Location, call number: 658.827 KEL. Place hold Save to lists Add to cart (remove)