Essentials of marketing research / Joseph F. Hair, Jr.(Author), David J. Ortinau (Author), Dana E. Harrison (Author)

By:

Hair, Joseph F., (University of South Alabama)

Contributor(s):

Material type: Text

TextEdition: Sixth editionDescription: xx, 428 pages : color illustrations ; 26 cmISBN:

9781265217181
9781265788049

Subject(s):

DDC classification:

658.83

Summary: "We have prepared this edition with great optimism and excitement. We live in a global, highly competitive, rapidly changing world that increasingly is influenced by information technology, social media, artificial intelligence, visualization software, and many other recent developments"--

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Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.83 HAI (Browse shelf(Opens below))	1	Available	0087185

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Includes bibliographical references and index.

"We have prepared this edition with great optimism and excitement. We live in a global, highly competitive, rapidly changing world that increasingly is influenced by information technology, social media, artificial intelligence, visualization software, and many other recent developments"--

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