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Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller

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Material type: Text

TextPublication details: Upper Saddler River: Pearson, c2008.Edition: 3rd edDescription: xxi, 692p. : ills. (some col.) 25cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University-Tegeta Center Library	Mzumbe University-Tegeta Center Library	658.827 KEL (Browse shelf(Opens below))	1	Available	T0001685

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Previous	658.8 PER Application in basic marketing : clippings from the popular business press	658.8 STE Marketing channels	658.812 STE Customer service on the internet : building relationships, increasing loyality and staying competitive	658.827 KEL Strategic brand management : building, measuring and managing brand equity	658.827 KEL Strategic brand management : building, measuring and managing brand equity	658.83 BUR Strategic management of technology and innovation	658.83 BUR Marketing research	Next

Includes index

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