Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller

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Material type: Text

TextPublication details: Upper Saddle River: Prentice Hall, c2003.Edition: 2nd edDescription: xxvi, 788p. : ills. ; 24cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University-Tegeta Center Library	Mzumbe University-Tegeta Center Library	658.827 KEL (Browse shelf(Opens below))	1	Available	T0001684

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Previous	658.8 STE Marketing channels	658.812 STE Customer service on the internet : building relationships, increasing loyality and staying competitive	658.827 KEL Strategic brand management : building, measuring and managing brand equity	658.827 KEL Strategic brand management : building, measuring and managing brand equity	658.83 BUR Strategic management of technology and innovation	658.83 BUR Marketing research	658.83 HUL Fundamentals of futures and options markets	Next

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